Wildfire Safety and Prevention

A new website was launched on Smokey Bear’s 58th birthday. The original Smokey Bear ad campaign has been changed to reflect the massive outbreak of wildfires. The campaign has shifted its focus from children to adults and has adapted the new slogan “Only You Can Prevent Wildfires.” The new website now includes much more factual information about wildfire safety and prevention and has redesigned the children’s area.

Be sure to check this site out: http://www.SmokeyBear.com